…when last did you NOT read a Facebook message after receiving a notification across all your devices?
However, this does not mean we should ignore email completely! It still has its place and an email list is still a valuable asset to ANY marketer.
What we should be doing is diversifying!
Why shouldn't we be able to send an email and a messenger broadcast
and double our chances of getting our sales message opened and read?
Well, up until now we simply haven't been able to do both.